Exploring Innovation and Impact

Project Overview

Talking about attracting new customers, increasing more return sales, adding extra value to the product, and making it noticeable on the market are what businesses are expecting to benefit from advertising. However, managing advertisement processes is not a simple matter. It needs a good system and technical support to manage the product and display it well to the customers. Not only to attract customers, but the product campaign must also bring significant advantages to the business.

Talking about attracting new customers, increasing more return sales, adding extra value to the product, and making it noticeable on the market are what businesses are expecting to benefit from advertising. However, managing advertisement processes is not a simple matter. It needs a good system and technical support to manage the product and display it well to the customers. Not only to attract customers, but the product campaign must also bring significant advantages to the business.

Business Issue

An organization needs to reinforce its brand to draw attention to promotions and to convey information about the business itself so it is important to showcase products, services, or any other content to be stand out and get more engagement with the customers.

Picture of Old static signage

Business Solution

An organization needs to reinforce its brand to draw attention to promotions and to convey information about the business itself so it is important to showcase products, services, or any other content to be stand out and get more engagement with the customers.

Picture of Old static signage

This application is a good solution to streamline and centralize the process of planning, executing, monitoring, optimizing, and reporting on product campaigns.

There are four types of application that can be used, as follows:

• Web-based backend application

• Web-based front-end application for media owner/partner

• Web-based front-end application for the advertiser

• Desktop application

There are three roles who can manage this application, as follow:

• Superadmin

• Media owner/partner

• Advertiser

Picture of Old static signage

We would like to share some interesting features in this application, as follows:

Back-end platform

• Schedule management

  The page displays an ad serving data schedule that is created automatically by the system when an advertiser orders an ad through the application after successfully conducting payment and submitting data to be inputted later by the platform admin.

• Display management

  The page shows the display data or the media that is used to publish the partner's ad and filtered based on the display area.

• Campaign/advertising management

  The page shows the ad that is going to be published or have been published on a display media based on the area and filtered by the admin.

• Partner management

  This is the page to manage the partnership data including the partner name, address, location, contact number, and active or non-active status.

• Bidding management

  This page displays special order campaign data requested by a partner through a certain eCommerce platform at a special price.

• Order and transaction management

  The order and transaction page is the page that displays the advertiser payment transaction that is filtered by the admin based on the transaction status and ad period data submitted by the advertiser.

Lesson Learned

An organization needs to reinforce its brand to draw attention to promotions and to convey information about the business itself so it is important to showcase products, services, or any other content to be stand out and get more engagement with the customers.

Benefits

An organization needs to reinforce its brand to draw attention to promotions and to convey information about the business itself so it is important to showcase products, services, or any other content to be stand out and get more engagement with the customers.