WGS developed a daily exercise application designed specifically for Android smartphones, as per request of the client, the biggest healthcare product manufacturer in Indonesia. Generally, the app consists of the running and workout guide/tutorial, with 3 differentiator of running; basic cardio, interval running, and outdoor running (which can only be activated in a certain brand of smartphone). The app also contains scheduling management and progress journal, to add functionality and general benefits to the user.
To support its campaign, the client had an idea to build a functional app, rather than a traditional branding-only application.
WGS built the app using commonly used Android technologies and added the perceptive interface to ease the user’s handling.
Keep it simple and stupid; push more usefulness to enhance usage, therefore your brand will be on top of the app user’s mind every time they use the app.
As an app with general use, the branding process will become indirect but continuous; and with the appropriate structure, the longevity and reach of the app will improve to more than the targeted segment.