Regional Entertainment Information Portal

Solution: Marketing
Industry: Media
Company: Private in Singapore

The client is a well-known Singapore national media that pines for a web 2.0 entertainment information portal with user generated contents; from the community, by the community. WGS built the architecture platform to enable the user to contribute to the community by uploading stories, photos and other media files.

Admin roles are facilitated to choose which contribution deserves a spot as the headline. User can interact with each other in the post, sharing the article to social media accounts, and subscribe updates. User generated contents is the soul of the online community, by facilitating it with appropriate infrastructure, the media group will be the head of the competition.

Technical Specification:

Business Issue: The company wants to create more engagement with young internet literate user segment.
Business Solution: Create a space for user to post their own news, including photos and videos.
Benefits: Information presented becomes unique. Interaction happened between users. The target of brand recognition among younger segment attained.
Lesson Learned: Priceless experience of working under pressure with media giant on tight schedule and huge user base. Now we know how to manage this kind of project.