Capabilities

Leo Burnett: Responsive Platform for Marketing Campaign

  • Solution

    Marketing

  • Company

    Private in Indonesia

  • Industry:

    • Consumer Goods Mfg.

Next 7fb45a3782fbbe1ddf3ce9e3e71160078b642e43b4e461d27497c12d31ea3247
Dotted 972dce09448099a3bb6df0fd232a502f8f96512e1b62302382eb7f1dcf00f05c

As a marketing communications agency, the client requires a landing platform for one of its activation campaign. The platform should be interactive as well as socially shareable. WGS developed a web app with YouTube videos of the client’s promotional message embedded. The videos were published with Google annotations that persuade the viewer to learn more about the client’s campaign. Built by the suppleness of HTML5/CSS3, the web app is a responsive work and ensured to run smoothly on mobile devices. By embracing the power of social media, the campaign received a warm welcome from the consumers. The impact of sharing socially and aesthetically pleasing visual in multiple devices is merely an effect of simplicity and a well-put technological implementation.

Cloud 01 679fe2d9ae1b7155d2a17353f95c168c4d1eb7ce15c89857c6b322fb5bba0d64 Cloud 14 8c9b1902e86cb814d34aa6a72b4ba79ba2d3f0737e933f5215cc34838ff639dc
  • Business Issue

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  • Business Solution

    WGS developed a web app with YouTube videos of the client’s promotional message embedded. The videos were published with Google annotations that persuade the viewer to learn more about the client’s campaign. Built by the suppleness of HTML5/CSS3, the web app is a responsive work and ensured to run smoothly on mobile devices.

  • Lesson Learned

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  • Benefits

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