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Leo Burnett: Responsive Platform for Marketing Campaign

Solution: Marketing
Industry: Consumer Goods Mfg.
Company: Leo Burnett

As a marketing communications agency, the client requires a landing platform for one of its activation campaign. The platform should be interactive as well as socially shareable.

WGS developed a web app with YouTube videos of the client’s promotional message embedded. The videos were published with Google annotations that persuade the viewer to learn more about the client’s campaign. Built by the suppleness of HTML5/CSS3, the web app is a responsive work and ensured to run smoothly on mobile devices.

By embracing the power of social media, the campaign received a warm welcome from the consumers. The impact of sharing socially and aesthetically pleasing visual in multiple devices is merely an effect of simplicity and a well-put technological implementation.

Technical Specification:

  • Markup Language
  • - CSS 3
    - HTML 5

  • Business Issue: -
  • Business Solution: WGS developed a web app with YouTube videos of the client’s promotional message embedded. The videos were published with Google annotations that persuade the viewer to learn more about the client’s campaign. Built by the suppleness of HTML5/CSS3, the web app is a responsive work and ensured to run smoothly on mobile devices.
  • Benefits: -
  • Lesson Learned: -

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