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B2B Digital Reward Distribution System

Solution: Marketing
Industry: Wholesale, Retail, Distributor
Company: Private in Indonesia

In today’s competitive market, customer loyalty is crucial for the company’s continuous business growth. Since it is hard to find a new customer, most business now depending more on their loyal customers and repeat visits. Business practices today is also evolve as everyone has made lifestyle changes and so does the B2B customer, where they are more apt to do online research before turning to a potential buyer. 

Our client is the world’s biggest multinational consumer goods company who owns over a hundred brands with high turnover number every year. They asked WGS to find the best solution to empower sales representatives to manage the sales contract easier. The company wanted to digitalized and track sales contract with hospitality service providers and wholesalers by using a simple tool. So, WGS provided a good system to automate ways to create, approve, keep track, and follow up sales contract based on actual performance. 

WGS has implemented a mechanism to enable company to create, monitor, approve, tracking, and giving reward to the right staff. This system challenges users to track program and provide gift as a reward to the entitled person. WGS developed the web application on top of Laravel version 5.2 and PHP 5.6.x as requested by Client. The application will run on top of a Ubuntu, Apache webserver, and PostgreSQL 9.5 database. On the front-end we will use HTML5/CSS3, JavaScript, JavaScript Framework and JQuery. 

There are five roles with specific tasks in this mobile responsive web application, as follows:

  1. Service provider
    This user is registered as customer who can redeem points for e-reward and claim the reward with SMS OTP. 
  2. Sales marketing
    This user offers program contracts to distributors/wholesalers to purchase products and get a certain reward which listed in the program after they reach the sales target. 
  3. Wholesalers 
    This user is the store owner who can join the reward program after registered as a member by company sales staff using the Program Registration menu in the application.
  4. Sales
    This user is the company sales staff who offer the contract programs to wholesalers. 
  5. Chain 
    This user is the company head of sales who supervise all sales staff in a certain region or area, and they can view all sales information, including sales performance, budget management, contract details or contract summary. While, in the back-end there are four roles involved in this application, as follows:

While, in the back-end there are four roles involved in this application, as follows:
1. Admin
In here, admin can view:

  • the chart of contract summary (including growth contract and tactical contract), 
  • summary of sales achievement, and 
  • operator expiration contract date. 

Admin can also manage the master data of every roles (operator, sales, wholesaler, distributor, brands).

2. Admin marketing
Managing rewards and creating program package and program monitoring are the roles that run by admin marketing at the back-end. This user has a responsibility to upload voucher code to be activated on SMS by operator, and view all information including summary, achievement, and activity table. 

3. Admin finance
This user can view all sales information including:

  • budget monitoring, 
  • contract list, 
  • budget management, 
  • update transaction, 
  • e-reward confirmation, 
  • e-voucher activation, 
  • manage merchandise point setting, 
  • and many more. 

     

Technical Specification:

  • Database
  • - PostgreSQL
  • Operating System (OS)
  • - Ubuntu Server
  • Server
  • - Apache Webserver
  • Programming Language
  • - PHP
    - Javascript
  • Framework
  • - Laravel
    - jQuery
    - Java Framework
  • Markup Language
  • - CSS 3
    - HTML 5

  • Business Issue: Beating the competition isn't that easy, because B2B customers today tend to look for an upgraded business in the market, so the company needs to provide a good customer services and incentives to get the clients return.
  • Business Solution: The application is a good solution to provide a better customer convenience and helps the company making a good bond between B2B customers who tends to expect an interaction with a single provider and get services with an interesting offers.
  • Benefits: An automated rewards application offers a simple, seamless, and easy way to set up a loyalty program for B2B customers who love simplicity which inspires their trust to create brand loyalty and retention.
  • Lesson Learned: This automated marketing and loyalty platform is a good tool for an effective B2B growth.

Whether you need assistance for the whole software implementation process or just one particular service, we are ready to contribute.

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