Private in Indonesia
Customers these days are getting the advantage of e-commerce very well. People can shop or making payment online easily by using a mobile application. You can choose to take groceries right at the store after making a transaction online, or, you can ask the store to deliver groceries to your front door. You don’t need to go anywhere to find out all product promotion and special program and offer from the store. Just tap on your phone screen and sign in to the application. Just as easy as that.
The client is one of the biggest convenience store chain in Indonesia who wants to develop a digital system that enables loyal customers to get a member card virtually, following the loyalty program and purchasing daily needs in one place by using a mobile application. The company asked WGS to develop an e-commerce application specifically to be used by their customers who registered as a member of the store. This application can be used to redeem points with products displayed in the application. The interesting feature here is the presence of a virtual member card for them who hasn’t registered as a member yet.
There are three roles involved in this application, as follows:
We would like to share some interesting features in this application, as follows:
A company needs to use a good strategy to keep on maintaining loyal customers to repurchase or continue to use the same brand.
This loyalty program application is one of the favorable brand attitudes and an important factor in marketing to build a bonding between the brand and the customer.
The membership card is one of the marketing acts that offer customer reward programs which add value to the product itself.
The customers gain a friendly reminder about the value of the brand and encouraged to make another purchase in the future.
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