Marketing Tracking and Monitoring Application for Pharmaceutical Company
Company: Private in Indonesia
The success of marketing is supported by the initiatives to gain significant results based on data. These data is an important key to track and monitor marketing programs to achieve the goal. Today, to face challenges from the market and avoid failure, there is no other way except to embrace knowledge and technology using a good marketing strategy to keep up with the business pace in the digital era.
The client is a long established company who run the business in health care and develop a wide range of consumer health products in Indonesia. The company asked WGS to help them redevelop a web and mobile system based on two existing ones that have been used by the internal team into a good marketing and tracking and monitoring application. The web backend will be used by admin, while the mobile application will be used by supervisor and the sales team. This mobile application is a tool for a supervisor and the sales team to get approval from the manager or the head of division on the running marketing program.
We would like to share some interesting features in this application, as follows:
These features below are used by the admin only.
- Master data
A user can view the list of medical doctor in detail and manage some tasks such as adding new data, sorting, change data and deleting data in this page.
- MD requests
This page displays Medical Doctor (MD) list added by a user which has been reviewed and approved by admin.
- Monthly plan and itinerary
This page displays monthly data plan with the doctor’s schedule including the user ID, validation, or notes, which submitted by every marketing user.
- Call validations
Here, a user can view and manage the detail information which contains visiting data that has been done by the marketing division including the signature time, user ID, docto name, and validation status.
- Marketing programs
A user can find two sub menus including the programs and games where he can also view and manage the marketing programs list in this page.
- Access management
An admin can specifically managed the access for every role and user including to the permission to view, edit, or delete data.
These features below are used by the marketing division or Promotion & Sales Representative (PSR), while the approval provision will be used by supervisor to get approval related to the marketing tasks from the manager and head of division.
- Home page
There are two different menus displays which can be viewed by staff and district manager, including the marketing tools, data management, setup Medical Doctor, product targeting or a proposal for a new medical doctor.
- Medical doctor
This page displays data of doctor’s visit in three different menus which were set up according to the monthly plan.
This is a valid proof of user presence to the visit location which assisted by automatic geotagging from the recent location to the visited location.
- My account
Every user will have an account contains the full name, address, birth date and completed with the profile picture.
A company needs to show a good impact of spending their money and time by using data analysis to increase business effectiveness
This application helps the company to track and monitor the work of a team by using a good system to make it easier for data analysis and evaluation to reach the marketing target.
Tracking data will show you how marketing is working and see how far the marketing efforts go, so the company can create a more cost-effective marketing campaign to get a better results.
The marketing tracking and monitoring system gives you insight to create a better marketing strategy to improve sales and leads for the business.